The Play
Catch maps your risk factors for every major cancer and builds a personalized action plan to minimize your risk.
The Challenge
Breaking into a competitive health-tech market like genetic testing giants (think 23 and Me) is no small task. As a brand-new company, Catch.bio had to establish themselves in an industry where trust is paramount—especially when discussing something as personal as cancer risk.
With a target audience spanning everyone, we needed to:
- Build awareness for an unknown brand.
- Establish credibility for a company disrupting the space.
- Create impactful messaging on a limited budget.
- Position Catch.bio as a trustworthy, tech-forward solution.
The ‘Numbers’ Speak For Themselves
$4
Average Cost Per Lead
Ready to see these results for your company?
1 in 2 Americans will get cancer during their lifetime and 1 in 6 will die from it. We’re on a mission to change that.
Our Strategy
To position Catch.bio as a trusted leader in the health-tech space, we crafted a multi-faceted approach that balanced innovation, relatability, and cost-effectiveness. By leveraging cutting-edge AI technology, data-driven insights, and authentic storytelling, we delivered creative solutions that resonated deeply with the audience while staying within budget. This strategy enabled us to build awareness, establish credibility, and drive meaningful engagement, ensuring Catch.bio could confidently compete in a crowded and competitive market.
Statics That ‘Stop the Scroll’ ✋
Testing was at the heart of our strategy for Catch.bio. Before the website was even live, we created and tested hundreds of in-house static ads to gather valuable insights about what resonated most with the audience. This early testing helped us identify which headlines pulled on heartstrings, which visuals conveyed trust, and what messaging best communicated Catch.bio’s mission. By producing all creative internally, we were able to pivot quickly, refine content, and ensure our approach hit the mark.
Tech-Forward Approach 💡
To meet the demand for a high volume of creative content on a tight budget, we leveraged AI to create innovative, cost-effective solutions (Yup, all these videos are 100% AI). Using AI-generated actors, we were able to produce videos that gave us complete control over messaging, script, and visuals. This tech-first approach allowed us to create high-quality, scalable content while significantly reducing the cost of traditional video production. By embracing this innovative methodology, we ensured Catch.bio could compete in a crowded market without breaking the bank.
Personal Stories ❤️
Personalized UGC played a crucial role in humanizing Catch.bio’s brand. We collaborated with our exclusive network of creators to develop relatable, authentic content that didn’t feel like an ad. By working closely with creators, we crafted heartfelt stories that demonstrated how Catch.bio fits seamlessly into everyday life and supports users in the moments that matter most. This collaborative approach allowed us to extract genuine, impactful content designed to connect with audiences and drive conversions.
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