The Play
100% pure batana oil &rRosemary oil to help with hair growth + thickness
The Challenge
Introducing a 100% new product into the competitive hair care market posed a unique challenge. With an abundance of established brands already dominating the space, standing out was going to take more than just a great product. We needed to build awareness, create trust, and cut through the noise in a saturated market. Our approach would need to focus on innovative strategies, strategic partnerships, and bold creative to make a real impact and drive consumer action.
The Numbers Speak For Themselves
2.05x
Return in Ad Spend
100+
Affiliates Worked With
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Our Strategy
2 main strategies: impactful content and strategic partnerships. We created high-quality, engaging content designed to convert and collaborated with trusted influencers to expand reach and build authenticity. Custom messaging addressed audience pain points, positioning the product as a must-have and driving immediate sales and long-term brand loyalty.
Creators & Affiliates 🤝
We capitalized on the growing trend of affiliate marketing by tapping into our exclusive network of creators and affiliates to promote Keyoma. This was right at the peak of the affiliate marketing boom, so it allowed us to scale the account efficiently from the ground up. With our in-house creative team, we worked closely with creators to request the highest-quality content, quickly edited it, and launched it as ads, allowing us to iterate within 24 hours and scale what was working. The ability to leverage both organic influencer reach and paid media gave us a massive advantage in building momentum right from the start.
Reach New Audiences ⚡
Ads in English & Spanish
Understanding the power of diverse markets, we focused on reaching both English- and Spanish-speaking audiences with tailored ads. By A/B testing ads in both languages, we identified a huge untapped market and saw an incredible return on investment. Doubling down on working with bilingual creators and affiliates allowed us to scale even faster. This bilingual strategy not only expanded Keyoma’s reach but also increased its customer base across different demographics.
A Deal you can’t say no to 👑
Let the data tell you how to discount
We let the data guide our decisions on discounts and special offers. After launching, we tested various landing pages and promotional offers to not only increase the average order value (AOV) but also encourage customers to subscribe with irresistible deals. By fine-tuning the offers and running multiple tests, we were able to find the sweet spot for customer acquisition, driving subscriptions while boosting immediate sales. This allowed us to offer targeted discounts that made customers feel they were getting exceptional value.
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