The Play
Proactive menstrual health bringing you pharmacist-formulated solution to help you stay healthy and own your aura.
The Challenge
Aura Essentials was a brand new company entering an extremely competitive market. Before we partnered, Aura had no data, no customers, no sales. With a great product and even better mission, we were confident in our ability to scale Aura.
2.3x
Return in Ad Spend
100+
Dark Posts Executed
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Our Strategy
With a high quality product offering nested in an industry steep with competition, Phocal knew that this relationship would be maximized with creativity and influence. The massive results which were generated here were the result of strategic partnerships, dedication to creative that converts, and customized messaging.
Partnership
Influencer marketing at its finest
Aura Essentials was a brand new company entering an extremely competitive market. Before we partnered, Aura had no data, no customers, no sales. With a great product and even better mission, we were confident in our ability to scale Aura.
Content is king
Creative that converts
Building customer trust for a new brand relies heavily on the ads they see. Phocal’s main priority with Aura was testing 30+ brand new ad variations each week; everything from TOFU, MOFU, to BOFU. With our production capabilities, we were able to capitalize on a top performing ad, and release new variations the very next day. With intent to synonymize our advertising efforts with viral and engaging content; we saw an immediate and staggering increase in ROI which poised the account to scale. This was the catalyst to Aura’s initial growth.
Customized Messaging
Scaling and accelerating growth
To properly harness the communication with the target demographic, using assumption and speculation would have been far from sufficient. Working with all teams involved, it was essential that we devised a data driven approach which cultivated the ideal message which was based on relevant leading indicators.
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