As the digital landscape continues to evolve, so do the questions marketers have about social media. Here are the top 10 most asked social media-related questions in 2023 and answers to help you stay ahead of the curve.

1. How can I increase engagement on my social media posts?

To increase engagement on social media posts, focus on creating quality content that is relevant to your audience and use visual elements like images and videos. Consider encouraging user-generated content. Review your analytics, see what has resonated with your audience in the past and hone in on that. Take advantage of tools that encourage engagement such as polls, questions, quizzes, etc. Reply to comments with a Reel/TikTok whenever you can to keep the conversation going and build a sense of community.

2. Should I invest in paid social media advertising?

Paid social media advertising can be a powerful tool for reaching a wider audience and achieving specific marketing goals. However, it’s important to have a clear strategy and budget in place before investing in paid advertising. If you are going to brand into paid social, do not half-ass it. For example, for each ad/video you run, you’ll need to test for 10+ hooks, which means creating 10+ different video creatives for one ad. It’s time consuming, but when done right, you’ll love your RIO.

3. How often should I post on social media?

The frequency of social media posts can vary depending on the platform and the audience. You never want to approach the idea of social media as hitting a quota of posts per week. It is soooo much more about the quality! We tell our clients to focus on pushing content that helps their followers discover something new with each post. You can use stories to share a more personal side, or BTS of your job, but other content should be purposeful in educating or providing some type of value to your audience. If you need more advice for your specific social strategy, check this out.

4. What social media platforms should I focus on?

5. How do I measure the success of my social media campaigns?

To measure the success of social media campaigns, track metrics like engagement, reach, and conversions. Use tools like Google Analytics and social media analytics to gain insights into your audience and the performance of your campaigns. Later Media is a helpful scheduling tool that provides great analytics all in one place.

6. How can I build a strong social media presence?

To build a strong social media presence, focus on creating quality content, engaging with your audience, and being consistent in your messaging and branding. Additionally, consider collaborating with influencers and participating in online communities. If you need help developing your social media strategy, get in touch with us.

7. What should I do if I receive negative comments or reviews on social media?

If you receive negative comments or reviews on social media, respond promptly and professionally. Address the issue and offer a solution, and consider taking the conversation offline to resolve the issue privately.

8. Should I use social media automation tools?

Social media automation tools can help save time and streamline your social media marketing efforts. However, it’s important to use them carefully and not rely too heavily on automation, as it can lead to impersonal communication and lack of engagement. For example, we love this automation tool, but we never automate storeis or reels, you should post that yourself! Regardless, this tool saves us hours each day and is 100% worth it!

9. How can I stay up-to-date with the latest social media trends and changes?

To stay up-to-date with the latest social media trends and changes, follow industry leaders and social media experts on platforms like Twitter and LinkedIn. Additionally, attend conferences and webinars, and read industry publications and blogs. Phocal’s YouTube provides great insight into new marketing tips and tricks.

10. How can I make my social media content stand out?

To make your social media content stand out, focus on creating unique and visually appealing content that is relevant and valuable to your audience. Use storytelling and humor, and consider experimenting with different types of content, such as live video and user-generated content.

We hope this helped answer some of your most pressing social media questions! If you have any more, comment below or email us at phocal@phocalproductions.com!

As a realtor, social media can be a powerful tool for building your brand, generating leads, and showcasing your properties. Here are some tips for being a successful realtor on social media.

Identify your target audience

Before you start posting on social media, identify who your target audience is. This will help you tailor your content to their interests and needs.

Choose the right platforms

Different social media platforms appeal to different audiences. Identify which platforms your target audience is most active on and focus your efforts there. Some popular platforms for realtors include Instagram, Facebook, and LinkedIn.

Build your brand

Your social media profiles should reflect your personal brand as a realtor. Use professional photos and consistent branding across all platforms to establish a strong and memorable presence.

 

Share valuable content

Your social media content should be valuable and informative for your audience. Share tips for homebuyers, real estate news, and showcase your properties with high-quality photos and videos. DO NOT just post your just listed/just solds, etc. This is extremely boring for your audience. Everyone knows realtors sell homes, share something that is valuable! If you need help thinking of content, here are 365 ideas for realtors.

Engage with your audience

Social media is a two-way conversation. Engage with your followers by responding to comments and messages and participating in online conversations related to real estate.

Utilize hashtags

Hashtags can help your content reach a wider audience on social media. Use hashtags that are relevant to your content and your audience to increase your reach and engagement.

Showcase your properties with virtual tours

Virtual tours have become increasingly popular in the real estate industry, and social media is the perfect platform to showcase them. Use platforms like Facebook and Instagram to share virtual tours of your properties.

Leverage user-generated content

Encourage your followers to share their experiences working with you or share their own photos and videos of properties. This user-generated content can help build trust with potential clients and provide social proof of your expertise.

Measure your success

Use social media analytics tools to track the performance of your social media content and campaigns. This data can help you refine your social media strategy and make informed decisions about where to focus your efforts.

In conclusion, social media can be a valuable tool for realtors to build their brand and generate leads. By following these tips, you can be a successful realtor on social media and reach a wider audience of potential buyers and sellers.

Social media can be a powerful tool for attorneys to build their brand, showcase their expertise, and generate leads. However, it’s important for attorneys to approach social media with caution and adhere to ethical guidelines. Here are some tips for being a successful attorney on social media.

DISCLAIMER: As an attorney, you are bound by ethical rules that govern your conduct on social media. Make sure you are familiar with the rules in your jurisdiction and avoid engaging in any activity that could be seen as a violation of those rules.

Choose the right platforms

Different social media platforms appeal to different audiences. Identify which platforms your target audience is most active on and focus your efforts there. Some popular platforms for attorneys include LinkedIn, Twitter, and Facebook.

Establish yourself as an expert

Use social media to showcase your expertise in a particular area of law. Share relevant news articles, offer insights on legal issues, and engage with other legal professionals to establish yourself as a thought leader in your field.

Engage with your audience

Social media is a two-way conversation. Engage with your followers by responding to comments and messages and participating in online conversations related to legal issues.

Share valuable content

Your social media content should be valuable and informative for your audience. Share tips for navigating legal issues, updates on legal developments, and insights into your practice. If you need help thinking of content, here are 365 ideas for realtors.

Avoid giving legal advice

It’s important to remember that social media is a public forum and giving legal advice can be risky. Avoid giving specific legal advice on social media and instead focus on providing general information and insights.

Be professional

Your social media profiles should reflect your professional demeanor as an attorney. Use professional photos and consistent branding across all platforms to establish a strong and memorable presence.

Follow the rules on endorsements

Endorsements from clients or colleagues can be a powerful tool for building your credibility on social media. However, it’s important to follow the ethical rules governing endorsements and avoid any false or misleading endorsements.

Measure your success

Use social media analytics tools to track the performance of your social media content and campaigns. This data can help you refine your social media strategy and make informed decisions about where to focus your efforts.

In conclusion, social media can be a valuable tool for attorneys to build their brand and generate leads. By following these tips and adhering to ethical guidelines, you can be a successful attorney on social media and reach a wider audience of potential clients.

As prominent figures in the business industry, optimizing your time and effort is of the utmost importance. We all know that leads are important, the basic formula for every business is ‘Leads = Customers = Profits’. The biggest mistake we see companies make is spending countless hours trying to generate leads, that when one actually comes through, their profit margin is minimal given the extensive time they put to getting that lead. Leads are important, but you cannot spend your entire day trying to generate them. So how can you let other platforms do all the work for you, and bring the leads right to you? Read this article for the answer!

Leads are important, but you cannot spend your entire day trying to generate them.

Instagram And Facebook Are Your BFF’s

I am sure you all know about Facebook & Instagram advertisements. You have probably been talking about a product with your friend, and then 10 minutes later as you are scrolling through Instagram, you see an advertisement for that product. Yes, this is quite creepy but proves how effective Facebook’s algorithm is. So what should you do? Take advantage of the millions of dollars Facebook has put into perfecting its ad campaigns and utilize it for your company. Here’s how you do it

Step 1: Identify Your Target Market

As a business, you should already know who your ideal customers and clients are, but it’s time to get specific. Saying that you want to work with ‘small businesses’ is too broad. Narrow it down, and make a list of 5+ ideal clients for your companies. For example, if you want to work with companies in the health and wellness industry, make a list of 5 skincare, beauty, or health companies you would like to work with. If you want to work with real estate agents, write down the names of 5 prominent agents you see your business collaborating with.

Step 2: Stalk Away! (Don’t Be Ashamed, We All Do It)

Now that you have your detailed list, stalk, stalk, and stalk some more. You need to show Instagram and Facebook that you are genuinely interested in this company, person, or brand.

Step 3: Let Instagram/Facebook Work For You!

You are going to start seeing ads related to the client’s pages you stalked during the last step. Stay active on social media, and continue to interact with those ads. When you see an ad that you identify as an ideal client, like their post and visit their page. This simple step will tell the algorithm that you are still interested, and should still be shown ads like this. Now, as you are leisurely scrolling through your Instagram and Facebook feed, you are getting a personalized list of ideal clients!

Step 4: Take Note Of The Ads You See

Now that your social media accounts are working for you, it’s time to track those leads, and make an introduction. Each time you see an ad, take a screenshot of the account’s contact information. Then, record this information in a spreadsheet, or any other platform that works for you. Here’s what works for us: throughout the week, we screenshot ads that represent ideal clients. Every Friday, we add the name, contact info, and small details about the company to a shared google sheet. Then, each Monday, we move on to step 5.

Step 5: Every Monday, Send A Cold Email!

Take the list you generated all week, and send each of those contacts a personal email from you. Make sure you introduce who you are, and what value you can provide. Mention something specific that stuck out to you about the brand. This is extremely important, you need to personalize the email. If your email is obviously a computer-generated template, brands will likely disregard your message. Personalizing the email is simple. For example, if you notice that one company’s Instagram has no video, mention how you would love to introduce video to boost engagement and send examples of how you have successfully done this for other clients. For more information on this process, and examples of the templates we use, check out this TikTok.

Step 6: Continue The Social Media Stalk

Right after you send the email, show the company that you are not a robot. Now it is time to follow the account, like, and comment on their most recent pictures. It is important to do this immediately after, so you are on top of their mind. Once they briefly see the email from you, they should see you show up on their social network. Now you are no longer a stranger; you have a connection.

Step 7: Don’t Be A Stranger

One week after you send the initial email, send a follow-up email. Keep it short and sweet. This will set you apart from the computer-generated emails that this company probably gets on a weekly basis.

Starting a new business has many layers to it. With a saturated market, everyone is trying to do something different to stand out. Around 20% of startups fail within their first year of launching, so having a strong digital presence, especially in the current times, is crucial to the success of your business.

Within the marketing realm, there are many platforms to help get you off your feet, but which ones are the best? It can be overwhelming with all of the options. There are just about 100+ organizational softwares that are all ‘perfect’ for your business. You should sort through them yourself, but here is our list of the top five marketing platforms that will help your startup, small business, or agency.

Around 20% of startups fail within their first year of launching, so having a strong digital presence, especially in the current times, is crucial to the success of your business.

Canva

If you haven’t heard of canva, it is a graphic design platform that allows users to design social media posts, ads, banners, flyers, and anything else you can think of to help show off your business in an aesthetically pleasing way.

Canva is free, but has a pro-version available that gives you access to over 400,000 free photos, illustrations, and templates. You can add team members to your account, to streamline the editing process to quickly turn around designs. Posting beautiful designs is a fool-proof way to engage your audience, and the user-friendly interface is amazing even for non-designers. When you upgrade to the pro version, you are able to generate a brand kit, allowing all of your posts to reflect your brand identity, colors, and logo. When you are working with 10+ different companies, having brand kits for each of them makes it very easy to create appropriate content.

Not only can you create amazing instagram and facebook posts, but you can also create instagram stories, and presentations to help keep your brand identity consistent throughout all of you business adventures.

Here are just a few of the hundreds of designs we have made in the past few months. You can see they are tailored for ads, facebook, instagram, presentations, and stories.

Later

Later is a marketing platform that helps you plan, schedule, publish, and measure the analytics of your social media posts across multiple platforms. Coming from a company that manages many social media accounts for our clients, Later is a life-saver when it comes to posting. Later allows you to schedule posts, days, weeks, and months in advance to automatically publish on your accounts. You can connect your instagram, facebook, pinterest, tiktok, and twitter accounts to Later, making it easy to build your company’s presence on social media.

Later also gives you access to your accounts analytics, to see how your posts are performing, when the best time to post is, and how many likes, follows, and comments you get from each post. When creating a post, Later gives you the opportunity to see which current hashtags are performing well, in order to drive more traffic to your page. You can then analyze the tags to see which hashtags organically introduced people to your page.

If you run a business selling specific products, Later also offers the “linkinbio” feature that will essentially take users to an instagram look-alike page, featuring all your products with links to them on your website.

Overall Later is a life-saver when it comes to time-management and media planning.

Google Trends

For a startup business, gaining insight on what people are searching for, and looking for in a product is extremely important. Many times focus-groups are an effective way to collect this kind of data, however, they can be expensive and infeasible for start-up businesses. A free tool that is useful to find data on consumers is Google trends.

Google Trends allows you to pick a location, and a category that your business is a part of. For example, if your business is focused in California and specializes in social media management, you can click these boxes on Google Trends to refine your search. Once you have done this you are able to see what people interested in this industry are searching for, and can then create content to bring more viewers to your site.

Trello

While Trello is not your typical marketing tool, it allows you and your team to streamline the marketing process by staying up-to-date and in touch with your businesses objectives and future goals.

Trello allows you to add your business team members to a page where they can check in daily to see their required tasks for that day, and any big projects coming up. You are able to watch cards and boards, meaning you get notified when there has been any adjustment. Especially in current times when mostly everyone is working remotely, Trello has quickly become the epicenter of our business.

Trello will help save your business time and therefore money by minimizing confusion around projects with simple tools to organize tasks and track progress.

If you have multiple businesses you can create different boards for them to keep all information in its respective category. One board we highly recommend making is an onboarding staff page, so when your startup grows you have all the documents and information in one place.

Mailchimp

Mailchimp allows you to create beautiful email templates to send out newsletters to clients who subscribe to your mailing list. It is free to start out, but once your subscriber list grows you will have to pay more to keep up with your growing rate, which is perfect for start-ups.

Email marketing is important to get your brands name out there, and stay relevant. It allows you to follow through with leads, current customers, as well as previous customers. Mailchimp collects data that allows you to analyze how your campaign is doing, and how your marketing converts to website views.

Bottom Line

Startups can be stressful but with the use of helpful tools like these, you will be able to track your business’s growth over time to ensure that you and your team are staying on track with your goals. Make sure to take advantage of the free platforms out there. They are there to help you! We hope these platforms help you with your business endeavors!

Follow Phocal’s journey on all of our social medias below, for more marketing and business tips:

Instagram: @phocal.productions
Facebook: @PhocalProductions
Pinterest: @PhocalProductions
TikTok: @Phocal

Pinterest is a visual search engine that allows its users to save images and videos as pins to fuel their inspiration. Unlike other social media sites, Pinterest has a lengthy shelf life that allows content to continuously be discovered.

Unlike other social media sites, Pinterest has a lengthy shelf life that allows content to continuously be discovered.

First of all, what is Pinterest?

Pinterest is a visual search engine that allows its users to save images and videos as pins to fuel their inspiration. Unlike other social media sites, Pinterest has a lengthy shelf life that allows content to continuously be discovered. With over 320 million active users, Pinterest is able to help drive sales from the site to your business page, thus increasing engagement for your brand. The biggest difference between Pinterest and other social media platforms is, as we mentioned, it is a search engine. Meaning people do not have to follow you to easily discover your content. Pinterest is a great way to gain exposure and boost leads.

Who uses Pinterest?

The majority of users on Pinterest are women. Why is this important? Women between the ages of 25-54 hold 80% of the buying power in US households, and that same demographic makes up 71% of the global Pinterest users. This means that the same people who are on Pinterest looking at pins, are the same people buying and spending money in the market. Money that could be going to your business. Use this demographic to your advantage!

What Performs Best on Pinterest?

Right when we launched our Pinterest, we were not gaining much traction. With no current ad budget, we began posting videos, specifically our TikToks. Our impressions and views jumped from almost nobody, to 67,800 viewers a month. It is clear that Pinterest users love videos. In fact, video Pins are listed at the top of Pinterest mobile app search results. Videos can share so much more insight on your brand than a photo can.

How to Track Demographics?

Pinterest is extremely helpful with showing you what kind of demographics you are reaching. Once you click into analytics, tap at the top of your Pinterest page; you can see insights on what your existing and potential clients are interested in. You can also break down your demographics by age, gender, location, and device. This is essential information for businesses. You should then take this information and compare it with your company’s target demographic. If these do not align, alter your Pinterest posts to ensure you are effectively reaching proper people.

How do you use Pinterest Analytics to Generate Views?

Pinterest ranks your top pins from the last thirty days on your analytics page. Once you look at which of your pins are doing well, you’ll want to make more of that kind of content. To maximise your searchability, you’ll want to create descriptions for your pins that are user-friendly. Use your business name in the first sentence of your description to help consumers find and recognize your brand,and if you’re selling a product, make sure to include the price. Pinterest also has the option to link to any website, so make sure to link the direct page that your specific product is on to drive your sales up. Also, as with any search engine or social media platform, hashtags are key! We suggest using Google Trends, Pinterest Trends, or softwares such as ‘Later’, to generate your hashtags.

How do you Promote your Pins?

One feature on Pinterest that is great for product exposure is the rich pins feature. Rich pins provide more information than regular pins allow. You have several options here: movies, articles, products, places, and recipes. The product pin stays up to date on pricing, availability, and where to buy the product. This feature makes it extremely easy for users to find and buy the product from your business. A bonus feature to rich pins, is that if a user pins your product, they will get notified if it has a price drop or is on sale, encouraging them to purchase it.

Promoting pins is another great way to increase sales. You can promote specific pins that are doing well on your business page, and offer a discount or a promotion code only to your Pinterest followers. This ensures users are inclined to stay following your page, as they know they could possibly receive more discounts in the future.

Lastly, cross promoting all of your social media accounts on different channels will raise brand awareness and bring traffic from one of your sites to the rest. You can create a Pinterest tab on your website, and Facebook! And of course, make sure to attach your website to your Pinterest account so it is convenient for your followers to find you.

How do you Optimize your Account?

The first thing users see when they click on your Pinterest profile is your bio. You’ll want to explain who you are and what you can offer in your bio. Use wording that is on-brand to give users strategic insight on your personality, and make sure to include keywords to increase searchability. For example, our bio for Phocal Productions says “Phocal is a full-service Digital Marketing Agency. We are a mission-driven company. We aim to inspire companies, connect people, and stimulate growth.” We get across the main points of our company, and use our key words that define our business.

You’ll want to follow accounts with similar goals and ideals as yours, and look at who’s following them, and so on and so forth. This way you’ll be following people who you know are already interested in your type of brand or product.

Are you too Busy to Post? Heck No!

We are all busy, but it is so important to prioritize your social media marketing objectives. A site that we, Phocal, love to use is Later. On Later, you can schedule posts to automatically publish to your Pinterest account. With this feature, you can schedule pins weeks and months in advance, making it easy to plan out campaigns, launches, and regular posts. Later also helps you find the current top trending hashtags, to help optimize SEO.

The Bottom Line

Now that was a lot of information, but the one take away we hope you find from this article is that your brand SHOULD be on Pinterest (no excuses!). Not only does it open you up to many different audiences, but due to the nature of it being a visual search engine, Pinterest has qualities like no other app or platform. We encourage your brand to start making video content, and see how well they’ll perform, you’d be surprised.

Follow Phocal’s journey on all of our social medias below, for more marketing and business tips:

Instagram: @phocal.productions
Facebook: @PhocalProductions
Pinterest: @PhocalProductions
TikTok: @Phocal

Our motto is to ‘Never Stop Learning!’ Though we have 100s of recommendations, our is the list of our top 10 favorite books you need to read to become a better marketing (and human in general).

Our motto is to ‘Never Stop Learning!’.

1. How to Win Friends and Influence People by Dale Carnegie

Although not a direct marketing book, this book sets the stage and provides the resources needed to be an effective leader and influence people to like and respect you.

2. Permission Marketing by Seth Godin

In his book, Seth Godin explains how to create an effective ad campaign and why it is important to pay attention to customers who have already shown interest in your product.

3. The Best Damn Web Marketing Checklist, Period! 2.0, by Stoney DeGeyter

This book provides checklists for every outlet of marketing, ensuring that you have all your bases covered. With information on ecommerce, mobile, and video, this book aims to guide your company to utilize every outlet possible for marketing.

4. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk

In his book, New York Times bestselling author Gary Vaynerchuk shares lessons from multiple entrepreneurs and business people about how they took a non-traditional approach to building their own personal brand and then their own empire.

5. You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero

While also not a direct marketing book, this book gives great advice on how to grow your confidence, which is essential for being a successful business professional. The book provides stories, exercises, and advice to help you start becoming the person you have always wanted to be.

6. Tap: Unlocking the Mobile Economy, by Anindya Ghose

Social media marketing is relevant more than ever, and in his book Ghose explains how businesses can alter their strategies for maximum impact on social media. He translates digital code to useful information that is understandable and easily digestible.

7. Positioning: The Battle for Your Mind by Al Ries and Jack Trout

The authors of this book share how to position your brand to find the right customers to sell to. They give advice on what niche to attack, how to name a product, and even how to find out the weak spots of your competitors.

8. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You, by John Hall

This book gives advice on how to position your thinking to make sure you’re at your peak performance. The author shares how consumers’ minds have changed and why transparency, likability, and consistency are crucial for success.

9. Crisis Ready: Building an Invincible Brand in an Uncertain World, by Melissa Agnes

In this age of canceled culture and the need for brands to be perfect on every level, this book gives your business the tools to be ready to respond to any kind crisis with elegance and transparency.

10. Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath

In this book, Chip and Dan seek to find out why some ideas die and others are carried out. They reveal how you can create ideas that resentate or “stick” with people, and why this is important.

Instagram: @phocal.productions
Facebook: @PhocalProductions
Pinterest: @PhocalProductions
TikTok: @Phocal