The Play
Spatulas that make cooking fun and bring smiles to the kitchen
The Challenge
Pat the Spatula had only been promoted organically with no data in the ad account. While the product itself is incredibly cute and unique, and with the powerhouse founder Natasha Fischer behind it, the brand lacked the necessary paid media experience. With Natasha’s natural talent in front of the camera and her compelling presence, we were confident we could leverage her charisma to create high-converting ads and drive results.
3.05x
Return in Ad Spend
100+
Dark Posts Executed
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Our Strategy
With a high quality product offering nested in an industry steep with competition, Phocal knew that this relationship would be maximized with creativity and influence. The massive results which were generated here were the result of strategic partnerships, dedication to creative that converts, and customized messaging
Partnership 🤝
Whitelist, whitelist, whitelist
We leveraged Natasha Fischer’s personal brand by whitelisting nearly all ads through her Instagram account, thetraderjoeslist. This allowed us to quickly connect with her loyal audience at a low CPA. Natasha’s authentic on-camera presence made the ads feel personal and relatable, ensuring high engagement with her followers.
Quick Iterations for Continuous Growth ⚡
Launch, iterate, scale
The key to Pat Cooks’ success was our ability to iterate rapidly. After selling out of the number 1 product in under 2 months, we acted fast. The same day we sold out, we requested new content from Natasha. By the next day, the content was edited and live. This quick turnaround fueled continued momentum, keeping excitement high and driving more sales.
Creative that Converts 👑
Partnering to extract the best content
Each month, we sent Natasha briefs for new content ideas and optimized iterations of successful ads. From creative development to running the campaigns, we handled everything. By testing and iterating frequently, we quickly found the messaging and offers that resonated with her audience, driving strong sales and a 4x ROAS in the first two weeks.
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